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SABRE Newsletter
Strategy
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SABRE Newsletter
Strategy
September 2025：Share a Coke
When it comes to marketing a feeling can be more important than a fact. In the early 2010s, Coke was faced with plateauing sales mostly due to a declining engagement with Millennials and Gen Z consumers. Research showed that Millennials and Gen Z's viewed Coca Cola as a generic, mass-market product ...
August 2025：Intel - Strategic Mis-steps
It wasn’t long ago that Intel was the dominant player in the computer chip industry. Computers needed more powerful chips and Intel was the major supplier. Customers demanded more power and the Intel brand delivered, propelling the company to dizzying heights.
July 2025：Finding Your Competitive Edge
If you’re from the western USA, you’ll recognize “Les Schwab Tire”. The company became the dominant player in their market, earning profit margins three times higher than their competitors. From humble beginnings in 1952, Les Schwab, knowing almost nothing about the tire business, sold his home ...
June 2025：Rolls Royce Transformation
Rolls Royce was in crisis needing to secure new financing from the markets and assurances from the government that the business would survive. In the middle of the crisis, a new CEO was appointed and in January 2023 Tufan Erginbilgiç took the helm. His opening remarks to the 42,000 employees was a ...
May 2025: Finding apostles…Implementing Strategic Change
Guiding teams in new product launches and developing new strategic initiatives is a big part of what SAIBA does but as tough as it may be to get the strategy right, by far the more difficult is job is getting the strategy implemented. Business leaders everywhere know the frustration; on the one hand...