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SABRE Newsletter
Strategy
March 2024: OMC… Dead in the Water!
Manufacturing an iconic brand isn't enough. To ensure survival, management must have a passion to lead the market in new directions and keep introducing value adding innovations. While Johnson and Evinrude outboard motors aren't the first iconic brands to nose dive into oblivion, what they did do we...
February 2024: Flying too Close to the Sun – the C-Series passenger Jet
A technical advantage doesn't always translate into a competitive market advantage. To fully realize a competitive market advantage, you must ensure the product meets the standard of a 'minimal viable product'. This means there are certain criteria customers expect you to meet to be considered as an alternative purchase. As Bombardier discovered with its ill-fated C-Series passenger jet, technical superiority alone isn't enough.
January 2024: Where Attention Goes… Energy Flows
While on holidays, I overheard my wife's online Yoga instructor say "Where attention goes, energy flows". Her quote spilling out of the yoga studio gave me pause and I thought how this maxim equally applies to business and how important it is for business leaders to ensure the attention of the busin...
December 2023: Elfstedentocht
Admit it … we all pray. I'm not speaking in religious terms but over centuries people have prayed to different deities for many reasons….protection from aggressors, for rain to grow crops, sunshine to harvest them. In my case it might have been for my hockey team to snatch success from the jaws of defeat or to pass an exam for which I hadn’t studied, somewhat optimistic that my prayers would bend the results in my favour.
November 2023: Painting the future
Most of our newsletters are about launching new products and opening new markets. Often glossed over are those tricky points in time when a company needs to navigate through a market transition - those tectonic shifts where everything you know to be true suddenly isn't.
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