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SABRE Newsletter
Strategy
March 2024: OMC… Dead in the Water!
Manufacturing an iconic brand isn't enough. To ensure survival, management must have a passion to lead the market in new directions and keep introducing value adding innovations. While Johnson and Evinrude outboard motors aren't the first iconic brands to nose dive into oblivion, what they did do we...
February 2024: Flying too Close to the Sun – the C-Series passenger Jet
A technical advantage doesn't always translate into a competitive market advantage. To fully realize a competitive market advantage, you must ensure the product meets the standard of a 'minimal viable product'. This means there are certain criteria customers expect you to meet to be considered as an alternative purchase. As Bombardier discovered with its ill-fated C-Series passenger jet, technical superiority alone isn't enough.
January 2024: Where Attention Goes… Energy Flows
While on holidays, I overheard my wife's online Yoga instructor say "Where attention goes, energy flows". Her quote spilling out of the yoga studio gave me pause and I thought how this maxim equally applies to business and how important it is for business leaders to ensure the attention of the busin...
December 2023: Elfstedentocht
Admit it … we all pray. I'm not speaking in religious terms but over centuries people have prayed to different deities for many reasons….protection from aggressors, for rain to grow crops, sunshine to harvest them. In my case it might have been for my hockey team to snatch success from the jaws of defeat or to pass an exam for which I hadn’t studied, somewhat optimistic that my prayers would bend the results in my favour.
November 2023: Painting the future
Most of our newsletters are about launching new products and opening new markets. Often glossed over are those tricky points in time when a company needs to navigate through a market transition - those tectonic shifts where everything you know to be true suddenly isn't.
October 2023: Strategy….The Good, the Ugly and the really Bad
Senior managers gather in a ballroom for a presentation on the Vision of the Future. Lights are dimmed and music is cued for the dramatic announcement of the corporate vision …. “To be the most respected and successful company in their industry”. The PowerPoint fades to a slick video emphasizing the strategic goals of ‘Market leadership’ and ‘High shareholder return’ to an undercurrent of powerful music.
September 2023: Finding Competitive Advantage
The Turkish division of a large European medical equipment manufacturer was facing a major challenge. Until this point they’d mostly controlled the market but a major USA manufacturer, (and their main competitor globally) was moving in. The American competitor had already muscled into other European markets and was now itching to establish a foothold in the secondary markets – Turkey being one of them.
August 2023: Thinking Slow – Thinking Strategically
Early in my career I was working with an oilfield services company and sat in on a new product launch presentation. The product eliminated scale from oil pipes and was a brilliant invention. Scale can build up in oil pipe choking off oil and the only solution at the time was to replace the pipe at g...
July 2023: Sir Alex on Winning and Leading Champions
Alex Ferguson spent 26 years as coach of Manchester United football club winning every trophy conceivable. In 2012 Harvard prof Anita Elberse developed an HBR case study analyzing the famed coach's winning style. She boiled his success down into eight lessons…eight lessons that all of us can apply… to our businesses and to our lives. Here they are…
June 2023: Strategy Breakout
If you like stats here's an interesting one. Of 100% of all enterprises in the world, 90% of profits generated come from just 20% or just 1/5th of all the companies. Although it hasn't been measured internally, the same likely holds true internally, meaning that 80% of operations bring in just 10% o...
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