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SABRE Newsletter
Strategy
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SABRE Newsletter
Strategy
September 2025：Share a Coke
When it comes to marketing a feeling can be more important than a fact. In the early 2010s, Coke was faced with plateauing sales mostly due to a declining engagement with Millennials and Gen Z consumers. Research showed that Millennials and Gen Z's viewed Coca Cola as a generic, mass-market product ...
August 2025：Intel - Strategic Mis-steps
It wasn’t long ago that Intel was the dominant player in the computer chip industry. Computers needed more powerful chips and Intel was the major supplier. Customers demanded more power and the Intel brand delivered, propelling the company to dizzying heights.
July 2025：Finding Your Competitive Edge
If you’re from the western USA, you’ll recognize “Les Schwab Tire”. The company became the dominant player in their market, earning profit margins three times higher than their competitors. From humble beginnings in 1952, Les Schwab, knowing almost nothing about the tire business, sold his home ...
June 2025：Rolls Royce Transformation
Rolls Royce was in crisis needing to secure new financing from the markets and assurances from the government that the business would survive. In the middle of the crisis, a new CEO was appointed and in January 2023 Tufan Erginbilgiç took the helm. His opening remarks to the 42,000 employees was a ...
May 2025: Finding apostles…Implementing Strategic Change
Guiding teams in new product launches and developing new strategic initiatives is a big part of what SAIBA does but as tough as it may be to get the strategy right, by far the more difficult is job is getting the strategy implemented. Business leaders everywhere know the frustration; on the one hand...
Apr 2025: Pedaling hard
Peloton was founded by John Foley who had a vision of bringing high energy boutique fitness classes into people's homes. The strategy was rock solid with a laser focused customer segmentation. That is until Covid came along and Peloton got greedy and abandoned their strategy. Today some of you may actually still use one but most sit idle and function primarily as an expensive clothes rack.
Mar 2025: Time to make a change – Kodak vs Fuji
When Cat Stevens sang “It’s not time to make a change” he could have been singing about Kodak two decades later. In the late 1990s Fuji and Kodak dominated the photographic film business controlling over 80% of the global market. Few could have predicted that within a decade, one would go from printing money to filing for bankruptcy, unable to make a change, while the other would transform into a thriving, diversified corporation.
Feb 2025: Holding out for a Hero
Moral compass decisions are tough as they affect your career, your family, your finances and, importantly, your reputation. Business people aren’t pressured to take PED’s but the pressure to perform can be as intense and situations arise where business people are asked to “bury” their moral comp...
Jan 2025: Finding that Lovin Feeling
When launching a new product, overcoming skepticism, both internally and externally, is mission critical. The key to success is ensuring that your product empowers people to achieve their goals. However, as important as this is, many make the mistake of believing the only goals that customers have a...
Dec 2024: It's a Vision Thing
As organizations grow, their complexity increases and the internal competition for scarce resources intensifies. Without a clear vision and strategy confusion ensues, eventually leading to a complete loss of team motivation. While many see the development of a vision and the accompanying strategy as...
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